The
of Care
A 5-minute short film, entirely developed and produced using AI tools, as a campaign concept for Reciprocal, a mental health support service for healthcare professionals. The film follows one physiotherapist through a single working day, and shines a light on something we all too easily forget.
African-American, early thirties. Sara is the still centre of the film, warm, tireless, giving every patient exactly what they need. She is never the one who falls apart. She is the one who stays.
Her character is built in restraint. We rarely see what it costs her, only glimpses. The pause before the door opens. The fingers pressed to her eyes. The way she holds on a moment longer in the hug. The lamp going out.

Mia
Patient · 19
Learning to walk again after an accident. Guarded but quietly determined.

Marco
Patient · Early 30s
Former athlete. Used to being in control of his body. The frustration shows.

Elena
Patient · Mid 40s
A mother. Emotions always close to the surface. The hardest moment in the montage is hers.

James
Patient · Early 20s
Fundamentally hopeful. The one moment of uncomplicated joy in the film.














01
Story and Script
Concept, synopsis and full screenplay developed collaboratively with Claude. Multiple drafts refining structure, dialogue and emotional arc until every scene earned its place.
02
Character Design
Each character cast entirely through AI image generation. Bespoke prompts per role, ethnicity, age, emotional register, the specific quality of expression. Dozens of iterations per character.
03
Location Design
The rehabilitation room designed from scratch, starting with a detailed floor plan, used as a visual bible for all subsequent location image generation.
04
Storyboard Generation
Each of the 14 frames generated individually using Flow AI. Bespoke prompts for every shot, lighting, emotional register and colour grade all specified in detail.
05
Brand Identity
Reciprocal, the care that should come back to those who give it. Logo generated with ChatGPT.
06
Editing and Presentation
The film edited in Adobe Premiere Pro. This pitch presentation built in HTML/CSS, every element produced using AI tools, from first word to final frame.
They take care of us.
But who takes care of them?
Mental support for healthcare professionals