In recent years, I've worked across branded content, social media campaigns, and short-form storytelling - directing and producing creative for a range of digital platforms including Instagram, TikTok, and YouTube. My focus is on making content that feels genuine, character-driven, and emotionally sharp - whether that's a playful reel, an explainer with a personal tone, or a more cinematic brand ad. I often collaborate with creatives, influencers, and professionals, shaping concepts from idea to final edit.
Campaign strategy, production coordination, and social media execution for the multi-platform campaign supporting Channel 4’s “David Baddiel: Cat Man,” on behalf of Everypaw Pet Insurance. 138 posts, 1.85M impressions, and a 15-second broadcast ident coordinated from concept to final edit.
See the full campaign →
Everypaw Pet Insurance is where I’ve worked across social and content production over the past few years, including on the Cat Man campaign above. Beyond that project, I’ve produced ongoing content, from claims-led ads to lighter, more playful posts, built to sit naturally in a pet owner’s feed.
The work spans concept, shoot, and edit, keeping a consistent, trustworthy tone across everything the brand puts out.
PaonRose approached me to create a set of product images that would capture the brand’s fresh, youthful energy. After aligning on creative direction, playful, light-filled, and vibrant, I took charge of the shoot from concept development through to final edits.
From styling to lighting, each element was designed to highlight the products and feel-good vibe, bringing a fun, modern twist to everyday skincare.
Pommade Divine, a heritage British brand known for its natural multipurpose balm, brought me on to support the visual and strategic side of their social media. I curated and directed product photoshoots to reflect the brand’s legacy of care with a fresh, modern touch.
Alongside crafting promotional visuals and adverts, I managed their social media feed, developing a refined aesthetic, writing posts in line with their voice, and overseeing day-to-day engagement with their audience.
I collaborated with It’s a Vibe Events, a boutique event planning service specialising in baby showers, bridal parties, and intimate celebrations. My role focused on crafting a tailored social media strategy that reflected the brand’s playful yet elegant aesthetic.
From defining their visual identity to creating posts that matched their tone and audience, I helped shape a cohesive and recognisable online presence, with particular attention to a visually engaging, on-brand feed.
I worked closely with Clipmatic, a colourful stationery brand, to refresh their online presence and bring more energy to their social media strategy. From creating photo and video content to managing their channels, I helped translate the brand’s playful identity into visuals.
Beyond the creative work, I also provided performance reports to highlight what was working and where there was room to grow, helping shape a more thoughtful, consistent approach to how the brand showed up online.
For TalaDaniel Bridal I worked as social media manager, strategist, and content producer, shaping how the brand shows up online. That meant shooting and producing photo and video content of their pieces, optimised for social, and building a feed that reflected the brand’s romantic, elevated tone.
From concept through to posting, I kept the visual identity consistent while giving each piece room to feel special in its own right.