Spec Campaign · Concept80 · MotoGP · 2026
How Fast
How Fast
Am I?
A 60-second teaser film, directed by Nicole Favarelli
A 60-second teaser film, directed by Nicole Favarelli
“How fast am I?”
“I can tell you the difference between third and fourth gear, just from what I feel in my chest.”
“I can tell you what the final apex sounds like when you know you've got it.”
“I can tell you the exact weight of the air at 300 kilometres an hour.”
“But if you ask me how fast I am, I'd say... as fast as it takes.”
“How fast am I?”
“I can tell you the difference between third and fourth gear, just from what I feel in my chest.” Gear dogs engaging at 1/1000s, the mechanical heartbeat of the film.
“I can tell you what the final apex sounds like when you know you've got it.”
“I can tell you the exact weight of the air at 300 kilometres an hour.”
“But if you ask me how fast I am...” “...as fast as it takes.”
Speed is not a number.
It is a feeling.
The vibration in the chest, the sound of the apex, the weight of the air.
A rider walks away from camera, helmet in hand, toward the light of an open hangar door. “...as fast as it takes.”
How Fast Am I? · Spec Campaign · Concept80
Conceived & Directed by Nicole Favarelli · 2026
ARRI Alexa 65 · Panavision Anamorphic · 2.39:1 · Misano World Circuit Marco Simoncelli